26/11/2011

Louise Rosskam, New Deal photographer rediscovered...


All bent on uniting... By Pierre, Nathan, Nicolas & Fanny



The picture above is a Benetton commercial from 1996. The Italian fashion brand is famous for its punch-in-the-face ads which are probably the cause of its worldwide fame.

We are supposed to believe that the human hearts came from people of different race. The hearts are identical, meaning that, whatever your colour, we are all the same, inside. The politically correct message is that we should not judge people on their colour as, deep-down, we are all alike...

This picture was made in order to make people react. It seems to have achieved its purpose, as we are writing an article about it and spreading this picture ! However, does it make us want to buy an over-priced jumper ?

Tim Hetherington, winner of the 2007 World Press Photo Award, killed in war...


20/11/2011

Campaign UNknitted! By Laure



Benetton, the Italian fashion brand, launched its new advertising campaign last week. This campaign uses modified pictures of Pope Benedict XVI kissing Cairo's Imam Mohamed Ahmed al-Tayeb, Barak Obama kissing Hu Jintao, or Nicolas Sarkozy kissing Angela Merkel. Although the campaign's slogan is "UNHATE", it has provoked sometimes violent reactions from all over the world. Alessandro Benetton explained that the main idea of his campaign was to be "creative, constructive and positive", not to shock. The company has already been asked to stop using the photo of the Pope and The Imam embracing. Benetton is known for other shock-campaigns like a nun kissing a priest. How far will Benetton go to sell scarves and sweaters?

19/10/2011

3 photographes tchèques très réputés. Article de Barbora



Jan Saudek est mondialement réputé. Il est né en 1935 à Prague. Il a participé à plus de 400 expositions et il a gagné de nombreux prix prestigieux. Pendant la Seconde Guerre mondiale il a passé de longs mois dans un camp de concentration. Dans son œuvre, il travaille beaucoup les couleurs, et ses thèmes de prédilections sont les murs et la nudité. C'est un photographe vraiment extraordinaire.



Son ex-femme Sára Saudková est également photographe de renom. Elle a fait des études en sciences économiques, mais la photographie l'inspirait tellement qu'elle en a fait sa carrière. Elle utilise beaucoup la couleur. Elle prend en photo surtout les enfants. Ses thèmes sont essentiellement l'amour et la solitude.



Antonín Kratochvíl vit aux États-Unis. En plus d'être photographe, il est journaliste et écrivain. Il a obtenu 12 prix prestigieux. Il est courageux parce qu'il prend des photos dans des situations dangereuses, par exemple en Afrique durant des conflits armés.

10/10/2011

Sweet death... By Alice, Bénédicte & Lucile



This is a photo of a jolly human skull made of drugs or sweets. It is very colourful, just like a Mexican Day of the Dead sugar skull, not morbid at all. The background, in contrast, is abysmally dark...

Is Death laughing at us because we naïvely think medicine is going to protect us from the inevitable? Or is this image saying that death is "sweet"?