This
is an unusual situation in an usual place: just under a bridge, which
is dark and a bit dirty. It is a bit nightmarish; reality is lopsided here... The photographer confuses us.
What is
the link between the handsome young people, the clothes, the bridge’s darkness and the brightness in the background? Why choose this place to take an advertising shot?
The potential customer is young, a bit of a "rebel". The ad is "different", with artistic pretensions, just like the potential customer.
In the world of this ad, "smart" people are reactionary, and the "stupid" are rebels with imagination who wear Diesel. Their world is out-of-joint with boring reality, symbolized by "standing up" in another dimension...
The
photographer was obviously inspired by Philippe
Ramette's work: Video on Ramette's art
What about you, do you like this
ad? Is it "art"? Does it make you want to buy Diesel clothes? Comments please!
