26/11/2011
All bent on uniting... By Pierre, Nathan, Nicolas & Fanny
The picture above is a
Benetton commercial from 1996. The Italian fashion brand is
famous for its punch-in-the-face ads which are probably the cause of
its worldwide fame.
We are supposed to
believe that the human hearts came from people of different race. The
hearts are identical, meaning that, whatever your colour, we are all
the same, inside. The politically correct message is that we should
not judge people on their colour as, deep-down, we are all alike...
This
picture was made in order to make people react. It seems to have
achieved its purpose, as we are writing an article about it and
spreading this picture ! However, does it make us want to buy an
over-priced jumper ?
20/11/2011
Campaign UNknitted! By Laure
Benetton,
the Italian fashion brand, launched its new advertising campaign last
week. This campaign uses modified pictures of Pope Benedict XVI
kissing Cairo's Imam Mohamed Ahmed al-Tayeb, Barak Obama kissing Hu
Jintao, or Nicolas Sarkozy kissing Angela Merkel. Although the
campaign's slogan is "UNHATE", it has provoked sometimes
violent reactions from all over the world. Alessandro Benetton
explained that the main idea of his campaign was to be "creative,
constructive and positive", not to
shock. The company has already been asked to stop using the photo of
the Pope and The Imam embracing. Benetton is known for other
shock-campaigns like a nun kissing a priest. How far will Benetton go
to sell scarves and sweaters?
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