The picture above is a
Benetton commercial from 1996. The Italian fashion brand is
famous for its punch-in-the-face ads which are probably the cause of
its worldwide fame.
We are supposed to
believe that the human hearts came from people of different race. The
hearts are identical, meaning that, whatever your colour, we are all
the same, inside. The politically correct message is that we should
not judge people on their colour as, deep-down, we are all alike...
This
picture was made in order to make people react. It seems to have
achieved its purpose, as we are writing an article about it and
spreading this picture ! However, does it make us want to buy an
over-priced jumper ?
1 comment:
I think Benetton’s commercials are very well-found. This picture for instance remind us that whatever how different we appear, we still are the same inside. The choice of the heart is very smart since it suggest several interpretations. Well done!
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